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Face Flex Debuts in the UAE, Bringing Innovative Face Workouts to the Region

The new era of face fitness is here with Face Flex launching non-invasive face workouts for an instant lift and glow catered to both men and women

Face Flex is Dubai’s first inclusive face fitness studio in the region for men and women, providing the most innovative and curated Face Workouts, which focus on face muscles all the way to tissue and skin. Designed by a team of global experts, each Face Workout uses the scientific principles of facial anatomy, coupled with the latest non-invasive face technologies, delivering natural results with no downtime. Their team of accredited Face Coaches deliver personalised Face Workouts to address the diverse face goals and skincare needs of both men and women in Dubai. 

Located in the heart of Dubai’s financial district, DIFC, Face Flex, a premium face fitness studio, launched in August 2024, with the philosophy that fitness is not only for the body but for the face as well. Using this philosophy, the Face Workouts build muscle memory for the face, just as gym workouts do for the body by working out over forty face muscles, to deliver a naturally lifted and toned face. 

Face Flex offers an array of face workouts, including their signature Face HIIT, which combines high-intensity hand movements with EMS technology to lift and sculpt. Their all-hands Face Cardio focuses on de-puffing and detoxifying the skin, offering a safe option, even for expecting and new moms. For those seeking advanced treatments, the Face Reformer utilises ultrasound to contour the jawline and reduce double chins, while radio frequency technology tightens and firms the face, reducing the appearance of fine lines and wrinkles. 

Face Flex caters to the unique needs of bearded men too, with an exclusive no-cheats, no-skips workout designed to work the muscles beneath the beard, ensuring it remains hydrated and nourished. As Dubai continues to host high-profile events and fashion shows, Face Flex’s red carpet-ready workouts promise to leave the face sculpted, lifted and glowing – perfect for any significant occasion. With this workout, Customers can confidently step onto the red carpet and maintain their glam from day to evening.

“My motivation behind Face Flex is to build an inclusive and empowered community that is all about creating an immediate and sustained impact in an overcrowded market, filled with superficial skincare and invasive procedures. Taking care of your face should not be painful or boring. I want every visit to our studio to feel like a triumphant fitness achievement whether it is the interactions with our face coaches, the science behind every workout, the vibrant design of the space with upbeat music, or the highly potent plant based skincare range, says Amar Khubchandani, Founder at Face Flex. 

“Driven by my passion for health and longevity, I founded Face Flex to harness the body’s remarkable potential and promote face fitness through natural, sustainable methods. My mission is to empower individual’s to look and feel their best at any age.t It’s all about revitalising your face and uplifting your entire well-being!” added Nikisha Singh, Co-Founder at Face Flex.  

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