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MARIAM GUDAKLI
Cosmetic & Medical Healthcare Business
Development Consultant
Advanced Technology:
The Secret Behind Stunning Results
In the dazzling city of Dubai, where ambition harmonizes with excellence, the demand for cosmetic medical clinics is on the rise. Correspondingly, we observe the opening of new clinics, particularly concentrated in Jumeirah City Dubai.
Amidst this hustle, how can a cosmetic clinic management achieve success and distinction in this competitive market?
Based on years of experience in business development in the healthcare and beauty sector for many cosmetic clinics, I have found that many clinics’ performance declines for several reasons. In this article, I will clarify these reasons and reveal the essential components that ensure any cosmetic clinic’s prominence and success in this promising field, especially since Dubai’s market is an ideal model for many countries.
Continuous innovation and professional development keep the clinic at the forefront.
A Successful Manager and Leader:
The most crucial element for success is a manager who possesses key skills, such as effective communication with the medical team and staff, the ability to create a comfortable working environment within the clinic, concern for the team and their needs, and working hand-in-hand with them. Additionally, the manager should be bold in making decisions related to the clinic’s success and should inspire the team with their actions, thinking, and humility.
The Doctor’s Experience is Key:
The experience of the cosmetic doctor is the cornerstone of any cosmetic clinic’s success. Attracting the best doctors and surgeons specializing in areas such as cosmetic surgery, dermatological treatments, and modern laser techniques ensures the provision of advanced and safe services. The doctor’s reputation is also a source of income for the clinic, but it alone is not enough.
Advanced Technology:
The Secret Behind Stunning Results:
In the world of beauty, advanced technology is a critical factor. Equipping the clinic with the latest devices and techniques, such as advanced lasers and precise diagnostic equipment, enhances the quality of the services provided. Technology is not just a tool but a partner that elevates the clinic’s level of medical performance
Outstanding Customer Service: The Comprehensive Experience:
The client experience is what distinguishes one clinic from another. From the first moment a client enters the clinic to follow-up treatment, the client must feel comfortable and cared for. The reception team should be well-trained, qualified, and able to provide personal and professional service, transforming the clinic visit into an unforgettable experience.
Some clinics rely on hiring based solely on beauty or look for low-paid, inexperienced employees and leave them without training or qualification. This results in increased complaints and a decline in sales due to unqualified staff at reception or on the phone. Some clinics have noticed this issue, and thus I have been part of training workshops for several clinics in Dubai on how to deal with clients and the basics of telephone communication and WhatsApp writing. This has helped significantly, and the difference in improvement was noticeable.
Effective Marketing = You’re Famous:
Social media is saturated with advertisements for cosmetic clinics and almost the same services. Therefore, the marketing field, especially digital marketing, is growing and competitive. What distinguishes a successful clinic is its marketing strategy and the creative marketing manager and team, whether in selecting offers, photographing, or creating innovative, non-imitative content. The distinguished clinic and ideal doctor are those who have the most marketing about them in an innovative way. The reality for the audience is that the famous is the one who spends more on advertisements and promoting their work.
Compliance with Standards: Safety and Trust:
Compliance with health standards and local laws in Dubai is not only necessary but a guarantee for the clinic’s continuity. Adhering to health regulations and obtaining the necessary licenses reflect the clinic’s professionalism and enhance clients’ trust in its services, with the complaint rate almost reaching zero.
Continuous Innovation:
The Secret to Staying at the Top:
Continuous innovation and professional development keep the clinic at the forefront. Investing in staff training and keeping up with the latest techniques and innovations in the beauty field ensure the provision of renewed services that meet clients’ changing needs.
Administrative advice:
Success in managing a cosmetic clinic in Dubai requires an administration experienced in leading a team and a combination of medical efficiency, advanced technology, outstanding customer service, effective marketing, compliance with standards, and continuous innovation. By integrating these components without fragmentation, any clinic can achieve excellence and distinction in this vibrant and thriving market. In Dubai, where excellence is evident in every corner, your clinic can be a beacon of beauty and innovation.
